3 Tips to Get Your Social Media Marketing in Place
Let me guess. You’re swamped with projects and have no idea where you’ll find the time add social media marketing to your already impossible schedule.
Here are 3 simple steps to incorporate this powerful networking opportunity into your business.
1—Decide on your goals and be specific. Saying you want to “make more money” isn’t enough.
You need to define your goals. Here’s a worksheet to help.
Some sample goals could be to build relationships or even to make outright sales like 1800 Flowers. However, most small businesses are more in the build awareness and engagement arena and that’s ok. Creating stronger bonds with your audience is important.
Here’s an example, if you have a restaurant , you probably know your best customers by name and make it a point to make them feel special when they come in.
It’s really no different on social media. If someone comments on your posts you can thank them. They’ve just given you a trust indication. You can offer coupons, useful tips and interesting insights.
2—Choose your tools. Social media is a set of tools. You don’t have to use all of them. If you’re a b2b company, Linked In may be your best choice. You don’t need to tweet if your audience isn’t there.
The key is this: Who is your audience and where do they hang out? Then be there.
Don’t know? Ask. Ask your customers if they’re on Facebook. Then, give them a reason to “like” your page. Like great content.
3—Curators aren’t just for museums.
There’s a lot of talk about “curating content” nowadays. All that means is you share relevant and useful content with your prospects that other people created. Much like a news magazine shares content created by others. A short sentence or two about the video/blog/news articles/etc. and the link is sufficient.
Where will you find this shareable content?
Set up a series of Google alerts in your topic/area of interest and you’ll get daily emails with tasty tidbits delivered right to your inbox. Likewise you can share articles you get from trade journals or other newsletters. If it’s relevant to your audience they’ll appreciate you sharing this useful content.
So, there you are, 3 easy ways to make your social media marketing pay off. Define your audience, choose your tools wisely and curate your content.
Ready to get started? The next step is set up a no obligation 20 minute strategy session.
Jen Phillips April writes SEO website copy, blogs, dreams in tweets and helps clients get noticed for the right reasons on social media. Get my Special Report, 5 Social Media Marketing Mistakes Businesses Make and receive my periodic newsletter, Social Media Tips to will turn YOU into a marketing machine!
