A recent Roper Poll uncovered some interesting information in a recent poll completed with the Custom Content Council. According to the poll results, over three-quarters of respondents said they “understand the company is selling something, but that’s fine as long as the information is valuable.” What's even more interesting is the ROI possible. Other sources say … [Read more...]
What’s Your Email Marketing Strategy?
What's Your Email Marketing Strategy? To some “email marketing” might sound like just another buzzword. To others, you know it’s essential to your business. The truth is, if you’re not incorporating email marketing into your content strategy, you’re losing customers. In fact, it wouldn’t be too far off base to say you’re bleeding revenue. I know that may sound a … [Read more...]
Autoresponders Make Effective Email Marketing
Autoresponders Make Effective Email Marketing Autoresponders can bring you money. These email series are an essential component of any email marketing campaign. Plus, once they’re written and set up, they run on autopilot. (I love marketing strategies that continue to bring me money months and years after they launch—don’t you?) Solve a Problem Here’s an example, … [Read more...]
Keywords Are Your Foundation for Search Engine Optimization
Do you know the importance of keywords when it comes to your website? If you think that means, "sure, I come up with some words people may use to find my business and make sure they're on my website", you're right. To a degree. But do you go beyond brainstorming? Are you using software to analyze the keywords so you know if it matters whether you use "moving van" vs. … [Read more...]
