The computer may be where your work happens but its real life conversations that spark ideas. Nothing gets my creativity (and motivation) flowing like discussing ideas with like-minded people. The last three days spent with Steve Roller and the other participants at his Ultimate Writing Retreat™ helped me fill a notebook and refine a business goal. Here’s a Taste of the … [Read more...]
How Content Marketing Helps Your Website Rank Higher and Close More Sales
Sure, the marketing world is buzzing about content marketing. What is it? How to do it better? How does your business use it to drive engagement and close more sales? All of those questions and more are essential to a successful business. If you’ve dipped your toes into the content marketing world, you know it’s not just about content. It’s about aligning your content … [Read more...]
How to Attract Targeted Traffic to Your Website (and Make More Sales)
According to the Marketing Leadership Council, 57% of decision makers have gotten their information online before they ever speak with a salesperson. This is true if you have a team of sales people and sell complex software products or if you’re a solopreneur who handles the selling, the marketing and the fulfillment. Your web content can sell for you. IF, you lay the … [Read more...]
How to Repurpose Your Content (Or, Make it Earn It’s Keep)
In our content driven world, it's essential to repurpose your content. Not only can you turn one post into an email, a video, a slideshare and a social media update but you can also use is as a chapter in a book or as the basis for a workshop. How to Repurpose Your Content and Squeeze the Value from It Last week I gave a blogging workshop for Network Now Connections,LLC … [Read more...]
How to Blog?
Every blogger takes a different approach. Some blog to express their feelings. Others, like most small business folks I know blog to generate income. Their purpose is to create useful content that will help their website rise in the search engines so they’re able to connect with more prospects and create more customers. Compare these two websites: Website 1 Website … [Read more...]
