How a Bicycle Wheel Can Improve Your Business
A bicycle wheel has a center hub radiating spokes, right? Think of the hub as your business website. The spokes are your other marketing efforts—in person networking, sales calls, social media.
Those spokes are invitations to visit your website. They’re essential to building your business but they aren’t your main online presence. That distinction belongs to your website— your online home base.
What Do You Want Your Visitors to Do?
When your visitors get to your site, what do you want them to do?
Too many businesses just get a website so they have one. They don’t plan it out and consider the what specific action they want their visitors to take when they get there.
If your website is the hub of your online presence—your bicycle wheel—effective web copywriting is what gets your visitors to take action.
Ask yourself, what is it you want your audience to do? Call you? Sign up for your email list? Download your special report showcasing how your business can provide a solution to their problem?
Choose one specific action you want them to take. Then, write your page around that.
To make more sales from your website—email me for your free guide, “5 Steps to Business Websites that “Work”.
