Discovering your target audience and identifying “how you help” is one of the first things business owners do to help define and refine their messaging.
Apply these questions to your social media marketing.
Ask yourself HOW you help people.
If you’re an interior designer, you help beautify people’s homes so they feel relaxed and calm. If you’re a financial advisor, you help people get their financial house in order so they can feel a greater sense of security.
In other words, what are you REALLY selling? As the story goes, no one wakes up in the morning and says to his wife, “Honey, we need more investment newsletters.” However, he may wake up and worry about his investments.
Everyone has core emotions and your business taps into them. So, what are you REALLY selling? A sense of belonging? Security? Are you appealing to their vanity? Once you know this, you’ll know how to tailor your marketing materials—including your social media…
