The Secrets of Social Media Marketing is a topic I speak on frequently. Below is a slideshare presentation from a recent seminar.
It includes:
- The MOST important thing you need to know about social media — without this, you’re wasting your time.
- What Makes Good Content?
- How to Leverage Your Time
It’s simple really, the secret to effective social media marketing is to use the tools of Facebook, Twitter, etc. to make connections, build relationships and amplify your message.
Make Connections
If you network at in person events like seminars, card exchanges and conferences, add the people you meet to your social media networks. Provided you both use the network, you’ll get to know one another through your posts.
Build Relationships
By commenting, liking, sharing +1’ing the posts of these people, you’ll get to know them better. If you’re on Facebook, you’ll probably see pet, family and vacation photos. When you run into the person at the next event, you’ll be able to have a very different conversation than if you’d not seen them and had to remind one another of who you are.
Amplify Your Message
Use social media channels to spread the word about what you do. Post a link to your blog posts and videos. Share pictures of yourself at events. Start conversations with clients and customers about their problems and possible solutions.
Social Media Marketing
All of this requires some skill and basic marketing strategies such as knowing who your target market is and where they hang out online.
It also requires defining your strategy. So you are more effective in less time.
Think through who your best clients are and find out where they spend time online. Look for them on social media sites and connect where it makes sense. Show up, be helpful and you’ll find your social media marketing efforts will grow and boost your bottom line!
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