Content Marketing Made Simple Whether you call it “content marketing” “inbound marketing” or some other name, the basic idea is the same--to bring customers to you rather than the other way around. First, a definition: Content marketing is sharing valuable content with people and prospects who come to know, like and trust you. Videos, webinars, white papers, email … [Read more...]
What’s Your Email Marketing Strategy?
What's Your Email Marketing Strategy? To some “email marketing” might sound like just another buzzword. To others, you know it’s essential to your business. The truth is, if you’re not incorporating email marketing into your content strategy, you’re losing customers. In fact, it wouldn’t be too far off base to say you’re bleeding revenue. I know that may sound a … [Read more...]
Autoresponders Make Effective Email Marketing
Autoresponders Make Effective Email Marketing Autoresponders can bring you money. These email series are an essential component of any email marketing campaign. Plus, once they’re written and set up, they run on autopilot. (I love marketing strategies that continue to bring me money months and years after they launch—don’t you?) Solve a Problem Here’s an example, … [Read more...]
