Let the groaning begin…yes, you know the year is fast coming to a close. With that comes end of year reports and strategizing for future success. So, tell me, what will you do different in the coming months? Are you happy with your content marketing strategy ? Are you reaching your prospects, answering their questions and nurturing leads effectively? Or, are you still … [Read more...]
11 Elements Your Website Needs to Be Competitive
In 1999, you were ahead of the curve if you had a website. Even a simple home page and contact form would have helped you get found by your customers. In 2014, it’s a little more competitive. 100,000 new sites a day are published. You don’t need to be a math genius to know you’ve got your work cut out for you if you’re going to stand out from the crowd. Even a … [Read more...]
10 Reasons Why Blogging Helps SMB’s
Wonder Why (or How) You Should Blog? Here are 10 Reasons. Would you like customers seek you out instead of the other way around? Imagine, your prospects find you, like you and already want to do business with you. That’s one way blogging can help your small business. In fact, the marketing software giant Hubspot states in their “The 2012 State of Inbound Marketing … [Read more...]
What Should I Blog About?
Have your business been around for more than 6 months? More than 6 years? GREAT! You know what to blog about. My role is to help you access your ideas. 1—Start with the conversations you have daily. What are the top questions your visitors ask you? Every business has those “frequently asked questions”. Answer them in a blog post. There you are 5 or 10 posts that your … [Read more...]
Keep Your Business Strong with Marketing Planning for Small Businesses
Lately, it seems I’m in Groundhog Day, you know that movie where Bill Murray keeps repeating the same day over and over again? Only my version goes something like this: “My business has dried up and I’m freaking out. Can you help?” Usually I find the business in question had one source of marketing that stopped working. For example, there’s the contractor who relied on … [Read more...]
