Do you want to know your prospect’s burning questions? Of course you do. That way you can show up in more helpful ways for them. Do this enough and you’ll become a respected and trusted advisor. Do you think that position will help you gain more referrals and make more sales over time? I hope you said, “yes”. Luckily, the internet makes it easier to learn … [Read more...]
Planning Your 2015 Content Marketing Strategy
Let the groaning begin…yes, you know the year is fast coming to a close. With that comes end of year reports and strategizing for future success. So, tell me, what will you do different in the coming months? Are you happy with your content marketing strategy ? Are you reaching your prospects, answering their questions and nurturing leads effectively? Or, are you still … [Read more...]
Use Social Media Marketing to Develop Warm Leads
You've probably figured out by now that social media alone doesn't make a business. In fact, at each of my social media trainings, I emphasize that social media marketing isn't a magic bullet that’s going to turn your business around overnight. Businesses take work as you know. However, social media marketing has opened the door to connecting with your buyers at various … [Read more...]
Here Are Three Key Metrics to Measure with Your Social Media
What are your business goals overall? Increase web traffic by 10% by next quarter? Increase opt in’s to your email list by 25% within 6 months? Whatever your business goals are, you want them to tie into your social media goals. Let’s take the ever popular question "How do you get more "likes"? First we’ll look at this as it relates to social and next, how it relates … [Read more...]
How Content Marketing Helps Your Website Rank Higher and Close More Sales
Sure, the marketing world is buzzing about content marketing. What is it? How to do it better? How does your business use it to drive engagement and close more sales? All of those questions and more are essential to a successful business. If you’ve dipped your toes into the content marketing world, you know it’s not just about content. It’s about aligning your content … [Read more...]
