Do you know what a “keyword” is?   You might think you do but a surprising number of small business types don’t. Here’s why keyword research matters and what you can do about it. For example, if you’re a pet sitter, you might think a good keyword for you might be “dog”, “Cat” or even “pets”.  Makes sense, right? Do you know what happens if you use those terms?  You’ll be … [Read more...]