Sure, the marketing world is buzzing about content marketing. What is it? How to do it better? How does your business use it to drive engagement and close more sales? All of those questions and more are essential to a successful business. If you’ve dipped your toes into the content marketing world, you know it’s not just about content. It’s about aligning your content … [Read more...]
Keep Your Business Strong with Marketing Planning for Small Businesses
Lately, it seems I’m in Groundhog Day, you know that movie where Bill Murray keeps repeating the same day over and over again? Only my version goes something like this: “My business has dried up and I’m freaking out. Can you help?” Usually I find the business in question had one source of marketing that stopped working. For example, there’s the contractor who relied on … [Read more...]
4 Questions for SMB’s to Ask Their Web Development Team
Small businesses are the backbone of our economy. Sadly, many of them don't get the website they need. They get outdated technologies that may look pretty but are unreadable by iPhones and iPads. They have no metrics so they don't know how many people come to their website and what they do there (sadly, this can be had with a free program that takes 10 minutes … [Read more...]
The 5 Components of an Effective Website
There are websites and there are websites that work. The latter rank well in search engines so they’re found both by your prospects and they turn those prospects into customers. After all, what's the use of more visitors if they don't buy from you? Effective Websites include: 1—Good Design – Design should be clean, easy to use and not get in the way of your … [Read more...]
