A recent Roper Poll uncovered some interesting information in a recent poll completed with the Custom Content Council. According to the poll results, over three-quarters of respondents said they “understand the company is selling something, but that’s fine as long as the information is valuable.” What's even more interesting is the ROI possible. Other sources say … [Read more...]
How Marketing Can Help the Sales Team Make More Sales
In the past, people became aware of your product or service through a sales person or through corporate marketing materials sent their way. Now, a referral sends them searching online. Your Website is the Hub In the old days, a salesperson might cold call a prospect and leave behind a sales brochure. Then, they’d follow up and maybe schedule a demo leading to a … [Read more...]
How Content Marketing Helps Your Website Rank Higher and Close More Sales
Sure, the marketing world is buzzing about content marketing. What is it? How to do it better? How does your business use it to drive engagement and close more sales? All of those questions and more are essential to a successful business. If you’ve dipped your toes into the content marketing world, you know it’s not just about content. It’s about aligning your content … [Read more...]
My 5 Favorite Productivity Apps for Small Business
Ok, so I haven’t quite mastered the art of the 5-minute meeting but I am a bit of a productivity junkie. Short, focused bursts of work, unplugging for hours at a time (to write!) and "chunking" similar tasks are all part of my strategy. Far from a technology geek, I do love discovering time saving apps so I can spend more time doing what I want and less of what I don’t – … [Read more...]
How to Use Facebook Ads to Build Your Business
Facebook ads are highly targeted, fit any budget and can be changed on the fly. You can use them to increase your “likes”, build your email list and even, yes, sell goods outright. 1) Think through your goal. You’ll need to be more specific than “get more customers or clients through Facebook” to see the success you want. If you’re a services based business like a … [Read more...]
