Definition of Content Marketing: Providing educational material to interested people, i.e., prospects. What type of content depends on your relationship and the platform you’re using. Facebook is a different opportunity from a White Paper. Here's How It Can Work Here’s a sample possibility from a content rich website. Blog posts, White Papers, Special Reports, … [Read more...]
3 Tips to a Successful Website
Is your business website invisible? If you're not attracting the leads you want, a few changes can make the difference between seeing results and just paying the domain and hosting fees year after year. 1. Grab Attention Studies show you have 20 seconds to grab your visitor’s attention. Make the most of it by making it clear where they are and how you can help … [Read more...]
Content Marketing Made Simple
Content Marketing Made Simple Whether you call it “content marketing” “inbound marketing” or some other name, the basic idea is the same--to bring customers to you rather than the other way around. First, a definition: Content marketing is sharing valuable content with people and prospects who come to know, like and trust you. Videos, webinars, white papers, email … [Read more...]
How a Bicycle Wheel Can Improve Your Business
How a Bicycle Wheel Can Improve Your Business A bicycle wheel has a center hub radiating spokes, right? Think of the hub as your business website. The spokes are your other marketing efforts—in person networking, sales calls, social media. Those spokes are invitations to visit your website. They’re essential to building your business but they aren’t your main online … [Read more...]
What’s Your Email Marketing Strategy?
What's Your Email Marketing Strategy? To some “email marketing” might sound like just another buzzword. To others, you know it’s essential to your business. The truth is, if you’re not incorporating email marketing into your content strategy, you’re losing customers. In fact, it wouldn’t be too far off base to say you’re bleeding revenue. I know that may sound a … [Read more...]
