What are your business goals overall? Increase web traffic by 10% by next quarter? Increase opt in’s to your email list by 25% within 6 months? Whatever your business goals are, you want them to tie into your social media goals. Let’s take the ever popular question "How do you get more "likes"? First we’ll look at this as it relates to social and next, how it relates … [Read more...]
How Content Marketing Helps Your Website Rank Higher and Close More Sales
Sure, the marketing world is buzzing about content marketing. What is it? How to do it better? How does your business use it to drive engagement and close more sales? All of those questions and more are essential to a successful business. If you’ve dipped your toes into the content marketing world, you know it’s not just about content. It’s about aligning your content … [Read more...]
10 Reasons Why Blogging Helps SMB’s
Wonder Why (or How) You Should Blog? Here are 10 Reasons. Would you like customers seek you out instead of the other way around? Imagine, your prospects find you, like you and already want to do business with you. That’s one way blogging can help your small business. In fact, the marketing software giant Hubspot states in their “The 2012 State of Inbound Marketing … [Read more...]
What Should I Blog About?
Have your business been around for more than 6 months? More than 6 years? GREAT! You know what to blog about. My role is to help you access your ideas. 1—Start with the conversations you have daily. What are the top questions your visitors ask you? Every business has those “frequently asked questions”. Answer them in a blog post. There you are 5 or 10 posts that your … [Read more...]
Keep Your Business Strong with Marketing Planning for Small Businesses
Lately, it seems I’m in Groundhog Day, you know that movie where Bill Murray keeps repeating the same day over and over again? Only my version goes something like this: “My business has dried up and I’m freaking out. Can you help?” Usually I find the business in question had one source of marketing that stopped working. For example, there’s the contractor who relied on … [Read more...]
