Facebook ads are highly targeted and can be very effective at generating new “likes” and new customers. Facebook lets you go beyond demographics—age, kids, location and drill down into the psychographics of your target market. You can find LOST fans around Sacramento for example, or cat lovers below the age of 40 who live on the Lower East Side. Social Proof You can … [Read more...]
What Do Entrepreneurs Have in Common with Two Year Olds?
What Do Entrepreneurs Have in Common with 2-Year Olds? I spent the last week of August at my family’s vacation home near Myrtle Beach, SC. I’ve been coming here—to this house--since I was 7 years old. Besides my getting older and some new furniture, not that much has changed. The same swing is on the front porch next to the rocking chairs. The toddlers are still … [Read more...]
The Essence of Content Marketing
Definition of Content Marketing: Providing educational material to interested people, i.e., prospects. What type of content depends on your relationship and the platform you’re using. Facebook is a different opportunity from a White Paper. Here's How It Can Work Here’s a sample possibility from a content rich website. Blog posts, White Papers, Special Reports, … [Read more...]
The Biggest Social Media Mistake Businesses Make
The biggest mistake I see businesses making with their social media is they rush out to throw up a Facebook page, make 3 posts and ask their friends and family to “like” their page and then make another post or two. And then….tumbleweeds. They either ignore Facebook saying “social media doesn’t work” or they come to me and complain their Facebook page isn’t bringing them … [Read more...]
Why Your Landing Page Should Match Your Visitor’s Expectations
According to marketing giant Marketro, 44% of B2B companies miss out on 50% of their sales because they send visitors to their home page rather than a relevant page their paid search ad targeted. Whether or not you use paid search, this has implications for every website. Example 1) Let’s say you’re offering a free ebook to build your email list. You write a blog post … [Read more...]
