“True SEO is an amalgamation of many functions, and ultimately, they all need to be logical and consistent.” Via SearchEngineLand Yes, yes, and yes. All together now, YES! Especially in 2014, SEO brings together solid web writing (with best SEO practices in mind), meta data, social signals and technical SEO factors like site speed together as a whole. That’s why … [Read more...]
What Panera Gets Right About Their Rewards Card (and CVS and Staples Don’t )
“You get a free coffee every day in May.” The Panera Bread employee tells me when she checks my rewards card. “Yay!” I say and proceed to go to Panera 3 more times over the next two weeks. Since I spend a minimum of $8 each time I’m in there, that’s at least $20 more Panera has made from me. Multiply that by their millions of customers and pretty soon you’re talking real … [Read more...]
How Content Marketing Helps Your Website Rank Higher and Close More Sales
Sure, the marketing world is buzzing about content marketing. What is it? How to do it better? How does your business use it to drive engagement and close more sales? All of those questions and more are essential to a successful business. If you’ve dipped your toes into the content marketing world, you know it’s not just about content. It’s about aligning your content … [Read more...]
4 Questions for SMB’s to Ask Their Web Development Team
Small businesses are the backbone of our economy. Sadly, many of them don't get the website they need. They get outdated technologies that may look pretty but are unreadable by iPhones and iPads. They have no metrics so they don't know how many people come to their website and what they do there (sadly, this can be had with a free program that takes 10 minutes … [Read more...]
The Dirty Little Secret about Social Media
Actually, this “secret” extends to all online marketing – your website, email list, the works. In my experience, this is one of the most frustrating pieces for many of my clients. Here it is, are you ready? Effective online marketing requires an audience. People don’t flock to your website or Facebook Pages just because they exist. For some of my clients, that’s a … [Read more...]
