One of the biggest mistakes new marketers make is trying to be all things to everyone. Let's take the wine glasses in this photo for example. If you were in a beautiful setting with this wine in front of you, would you look forward to savoring the wine and the view? Let's say, "yes." That's your objective. And the objective of the vineyard owner is simple. Enjoy … [Read more...]
How Marketing Can Help the Sales Team Make More Sales
In the past, people became aware of your product or service through a sales person or through corporate marketing materials sent their way. Now, a referral sends them searching online. Your Website is the Hub In the old days, a salesperson might cold call a prospect and leave behind a sales brochure. Then, they’d follow up and maybe schedule a demo leading to a … [Read more...]
How Do You Help?
Discovering your target audience and identifying “how you help” is one of the first things business owners do to help define and refine their messaging. Apply these questions to your social media marketing. Ask yourself HOW you help people. If you’re an interior designer, you help beautify people’s homes so they feel relaxed and calm. If you’re a financial advisor, … [Read more...]
