When businesses start thinking about incorporating SEO into their marketing strategy, they usually want a timeframe. How long before they see an increase in traffic and search engine rankings? The short answer is – it depends. As an SEO copywriter, I’ve had clients who’ve seen their site catapult up the rankings within a few weeks and others who’ve seen less movement in … [Read more...]
11 Elements Your Website Needs to Be Competitive
In 1999, you were ahead of the curve if you had a website. Even a simple home page and contact form would have helped you get found by your customers. In 2014, it’s a little more competitive. 100,000 new sites a day are published. You don’t need to be a math genius to know you’ve got your work cut out for you if you’re going to stand out from the crowd. Even a … [Read more...]
What’s Your Social Media Marketing Strategy?
Starting a Facebook page and making a post does not mean you’re doing social media. Effective use of social media for business has a marketing component to it. That means a social media marketing plan. Yes, the purists can shudder at the idea of social media and marketing but the truth of the matter is, it must contribute to your bottom line if you’re a … [Read more...]
Are You Making These Mistakes With Your Linked In Profile?
In the past two months, I have found myself optimizing other people's Linked In profiles. These clients are former corporate executives making a career transition by launching a business or looking for a new opportunity. Since the same issues keep showing up, I thought I’d write a short blog post on making the most of your Linked In profile. Here are 3 Tips for … [Read more...]
Get Maximum ROI from Your Content Marketing
For years, B2B companies have offered webinars and white papers as ways to educate their prospects and guide them through the long process of making a sale. The model makes sense. No Marketing Manager is going to wake up one day and say, “Today I think I’ll spend $100,000 on a new CRM.” Not only is it a large purchase, there’s a lot of personal investment in such … [Read more...]
