When businesses start thinking about incorporating SEO into their marketing strategy, they usually want a timeframe. How long before they see an increase in traffic and search engine rankings? The short answer is – it depends. As an SEO copywriter, I’ve had clients who’ve seen their site catapult up the rankings within a few weeks and others who’ve seen less movement in … [Read more...]
10 Elements of Search Engine Optimization (SEO) For SMB That Many Overlook
There’s a lot that goes into SEO for SMB. Some of it you can see, the “on page” elements, and other you can’t see—that’s the “behind the scenes” part. While no one expects you to become an SEO expert, if you arm yourself with a little education you’ll be able to speak with your web developer, designer and writer much easier. In turn, they’ll be better able to serve you. It’s … [Read more...]
4 Questions for SMB’s to Ask Their Web Development Team
Small businesses are the backbone of our economy. Sadly, many of them don't get the website they need. They get outdated technologies that may look pretty but are unreadable by iPhones and iPads. They have no metrics so they don't know how many people come to their website and what they do there (sadly, this can be had with a free program that takes 10 minutes … [Read more...]
The 5 Components of an Effective Website
There are websites and there are websites that work. The latter rank well in search engines so they’re found both by your prospects and they turn those prospects into customers. After all, what's the use of more visitors if they don't buy from you? Effective Websites include: 1—Good Design – Design should be clean, easy to use and not get in the way of your … [Read more...]
The Problem with “Welcome”
Hopefully, you’re not one of the millions of small business owners using “welcome” on your home page. Why? Because while “welcome” is a pleasant enough greeting it doesn’t tell your visitors how you can help them. You need to spell out how you help. The Importance of Headlines Effective web pages have a benefit-focused headline. Think about it. How busy are … [Read more...]
