Are You An Ostrich or a Wolf ? SEO, Social Media and the Small Business Owner The small biz owners I talk with tend to fall into two camps with SEO and Social Media Marketing. 1) Ostrich) They don’t know what SEO is and they don’t know how to use social media to grow their biz. (Don’t feel bad, we all have to start somewhere! :) ) 2) Wolves—They’re … [Read more...]
Where Do I Start with Social Media?
Where Do I Start with Social Media? … [Read more...]
5 Social Media “Fear Factors” for Small Business Owners and How to Overcome Them
Training small business clients on using social media is fun and rewarding. I get to share something I’m passionate about with others and help them breakthrough their anxiety. Here are 5 common “fear factors” I’ve encountered over and over with my small business clients: 1) I don’t understand it 2) What’s the point – (“Who cares what I ate for breakfast?” I hear a … [Read more...]
The Small Business Owner’s Guide to Social Media
Hint: It’s All About the People! Before there was social media there was social gathering—you know, family, friends and acquaintances. Usually, you knew these people through your family, school, workplace, etc. This “social” network was a source for jobs and referrals as well as fun times and chicken soup when you were sick. Lots of people mixed these folks with old … [Read more...]
