Starting a Facebook page and making a post does not mean you’re doing social media. Effective use of social media for business has a marketing component to it. That means a social media marketing plan. Yes, the purists can shudder at the idea of social media and marketing but the truth of the matter is, it must contribute to your bottom line if you’re a … [Read more...]
What to Post on Facebook
Over the last couple of years, I’ve heard dozens of people say they don’t know what to post on Facebook. Often, they face a social media "block" as in, they have no idea what to share. So, they do nothing. That doesn't help you achieve your goals. Marketing starts with a plan. Social media for business is marketing. It's just a different form. Too many businesses … [Read more...]
3 More Tips for Maximizing Your Linked In Profile (Part 2)
Linked In may not be as sexy or fun as Facebook and Pinterest but it's a powerful tool for your business. Since I’ve been optimizing Linked In profiles I’ve discovered most people are making the same mistakes. Are you? In an earlier post I recommended 3 basics to make sure you’ve handled on your profile. If you missed it, you can see it here. Once you’ve taken care … [Read more...]
The Dirty Little Secret about Social Media
Actually, this “secret” extends to all online marketing – your website, email list, the works. In my experience, this is one of the most frustrating pieces for many of my clients. Here it is, are you ready? Effective online marketing requires an audience. People don’t flock to your website or Facebook Pages just because they exist. For some of my clients, that’s a … [Read more...]
What Does a Daily Social Media Plan Look Like for a Small Biz Owner?
You’re right, it requires some forethought to use social media effectively. Starting a Facebook Page and posting occasionally isn’t enough. You’ve probably figured that out by now. I’m not going to insult you by insinuating that social media takes no time or thought. It does of course. But by taking some time at the beginning to plan you’ll make it infinitely easier on … [Read more...]
