Jen Phillips April

Your Online Marketing Partner with SEO Copywriting and Social Media Marketing

First, You Need an Audience

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Without knowing who needs your product or service and what “keeps them up at night”, you're shooting in the dark.   Marketers often create a "personal" or “ideal customer” and give her a name, age and occupation. This makes it easier to know what solutions you can offer. This is true whether you're a large company like Sysco right down or a Mary Kay consultant. Everyone’s … [Read more...]

What’s Your Website Costing You?

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What’s Your Website Costing You? I know, you paid your $35 or whatever for a year of hosting plus your $10 domain registration. Maybe you spent some money on a designer or a programmer.  That bumped up the price a bit. Here's the problem. Your site can be beautiful but costing you a fortune in lost opportunities. Are you getting the kind of traffic you want?  Are you … [Read more...]

It’s About the Relationship, Silly!

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When E commerce Screws Up The other day I was on Facebook and saw an ad for some cute furniture.  Now, I rarely click on FB ads, this may have been the first but I liked the couch and I need some furniture so I clicked. You would think I would have enjoyed a few minutes browsing around this website and looking at home décor.  Maybe, I would have even ordered something.  … [Read more...]

Your Business Website is Your Online Home Base

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Your Business Website is Your Home Base Online You know your online presence is essential for business today but are you spending your time and money in a haphazard approach or do you have a well thought out plan? As a social media trainer and consultant, I spend a lot of time working with businesses on their social media presence. Depending on the company, this can … [Read more...]

Does Your Website Need GPS?

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Your website needs GPS if you can answer "yes" to one or more of the following questions. “I got a website because everyone told me I had to but it hasn’t translated into any sales.” “I have a website but I don’t get anything from it.” “I spent a bundle on my website. I might get 100 visitors a month. Is that a lot?” “What about Facebook? Do I even need a … [Read more...]

Training

Jen_Speaker_trainerJen's seminars focus on helping organizations develop their social media strategy and create action items around it. Whether showing business owners the best practices of Facebook posts or how to optimize your LinkedIn headline, Jen is passionate about the social media revolution. Her engaging, conversational style keeps audiences coming back for more. One FAQ is, “When are you doing another class?” and dozens have become regulars at her small social media trainings. Check out her training...

Social Media Help

Jen_social_mediaThese in-person training seminars focus on you and what steps to take to maximize the power of social. Whether you need help crafting great content or connecting the ROI to your bottom line, Jen can help. Read More

Writing

Jen_CopywritingCopy is more than words on a screen. It’s a sales tool. It educates, informs and invites your reader to do something. Does yours? Check how it's done here