What’s Your Website Costing You?
I know, you paid your $35 or whatever for a year of hosting plus your $10 domain registration. Maybe you spent some money on a designer or a programmer. That bumped up the price a bit.
Here’s the problem. Your site can be beautiful but costing you a fortune in lost opportunities.
Are you getting the kind of traffic you want? Are you turning that traffic into customers?
I talk with business owners all the time who are disappointed in their website results. Maybe you can identify. When you first got a site did you thought it would be the “magic bullet” to bring you rivers of customers?
Now, have you grown used to the deafening sound of crickets chirping in the background rather than your phone ringing off the hook? If so, you’re not alone.
According to the tech site Mashable, 150,000 new URLS are registered each day.
That’s potentially 150,000 new sites daily. How many of those sites target the same audience as you? Many of them never get their site off the ground or build decent traffic. So, you’re ahead of the game for getting started but you might be behind in making it work for you.
Whether you’re on your first site or your 7th, there are key elements that will help you get more traffic and turn that traffic into customers. In a previous post, I talked about 3 success tips for your site, here are 3 common mistakes.
3 Common Website Mistakes Businesses Make:
1—Having no headline – or using “welcome” as their headline. You have 3 seconds to grab your busy visitor’s attention and get them to read more. You need to include an SEO, benefit-focused headline directed toward your visitor.
2–Putting too much on a page. Even though we’ve moved past over done animation—mostly—I still see webpages loaded with graphics and lots of text making it hard to read.
Don’t be afraid of white space. Keep your sentences and paragraphs short. Remember, people scan online. They don’t read every word.
3—Not having a clear “call to action”. When writing a webpage, I always ask several questions, one is what’s the purpose of the page? Is it to download a white paper? Sign up for your newsletter? Call you for a consultation?
You want to have ONE clear call to action. That makes it easy for your visitor to know what to do next.
Take a look at your website, if any of these describe yours, it’s costing you clients.
Why not join me on an upcoming Wednesday for a free critique? “Website Wednesdays” 12:00 p.m. EST.
You’ll need a telephone for the call and a computer for screen sharing. Conference dial-in number: (712) 432-0900
Participant access code: 613651
Look forward to seeing you there! You’re sure to walk away with at least 1-2 changes you can make to help your site become more profitable.
