Why Every Small Business Owner Needs a Social Media Marketing Plan
- 53% of small businesses are using social media.
- Less than ½ are seeing the bottom line results they want.
- Which group are you in?
Be a Success Story
According to eMarketer, “Ecommerce is expected to total 9.2 BILLION dollars by the end of this year. And climb to nearly $30 billion by 2015.”
Don’t you want your piece of this lucrative pie?
How would you like to:
- Quit chasing prospects and have them come to YOU instead
- See money in your bank account as result of Facebook
- Spend less time on social media and get better results
Gain International Exposure
In 3 years, one woman tweeted 3x a day and developed a huge following that led to a thriving online business and even an article in the NY Times!
Would an article in the NY Times help your business?
Another social media user took his family’s liquor store to a 40 million dollar a year business and now speaks all over the world on how he did it.
Does That Sound “Pie in the Sky”?
Ok, let’s say your goals are more modest. You will be thrilled with an additional four figures a month. Would that be useful to you?
Social media can pay your mortgage. And, your car payment. And, ….
You get the idea.
It’s really up to you. There are right ways to use social media and wrong ways. The wrong ways won’t build your business and you’ll be frustrated.
The right ways will grow your business.
If you truly want to be successful at social media marketing you ….
….. Need a Plan
A plan means you think about how to use social media effectively.
You already do a lot of planning in your business. For example, if you’re a flooring contractor, you plan out the square footage of the room where you’re laying the floor. You plan all the details, place the order for the flooring, pick up the flooring, gather your tools and install it.
Successful social media marketing requires some planning too.
For starters, you need to:
- Find Your Audience
- Set Goals
- Connect with Your Audience
What do I mean by finding your audience? Where do they spend time online? Are they on Facebook, Twitter, Linked In or You Tube? They may be all of those but where are the majority of them?
Pick one to focus your efforts.
Choose the one where the most of your customers hang out.
Next, set goals. By setting goals, you’ll know if you’re on the right track. Of course, you want to make more money but first you need to have an audience. Your first goal will likely be to let people know your business exists.
After all, if they don’t know you’re out there….well, they can’t do business with you can they?
Once you have some people knowing who you are and “liking” your Page, you need to connect with them. Share valuable information they’ll want to share or “like”. That puts you in front of all their connections so you have the potential to get seen by more people.
Here’s an example of how that works, if you have 500 Facebook fans and someone with 1000 “likes” shares your post with her audience, you have the possibility of showing up in the newsfeed of 1000 people you don’t know.
Now multiply that by 3.
Do you see the possibilities?
Pretty cool, huh?
Now, most of my clients and seminar attendees don’t quite understand how all this fits together. Finding your audience, connecting with them…it can feel a little strange if you don’t do it all the time.
Don’t worry if you feel a little confused.
I can help you.
Imagine if I did it for you? Yep, I’ll find your audience, help you set realistic goals and create an outline for you to follow. I’ll create a blueprint for you to follow.
Would that be helpful?
Here’s what one of my recent clients said about her Social Media Blueprint, “Jen, this is so helpful! I can’t thank you enough, now I know exactly what to do with my social media marketing thanks to you. I’m spending less time on it and seeing better results. Thanks!” S. G.
Get Your Social Media Blueprint
Your blueprint is customized for your business.
You’ll know the types of things to post, when and where. You’ll also know where to find other people and businesses that can help you grow online and get you more exposure. Would that be helpful?
Think of the time and frustration having a guide through the social media maze will be.
Here’s how it works:
1) You’ll answer a few questions about your business through a questionnaire I use with all new social media clients.
2) I’ll take the information you send me and craft a customized social media marketing plan for you. This is an action plan that shows you the exact steps you need to take to ramp up your social media marketing.
This is for you if you:
- Have a staff of fewer than 5 or are a solopreneur
- Are just getting started online and aren’t sure how to move forward
- Or, if you’ve been online for a year or two but aren’t seeing the results you want.
I’ve made this totally affordable if you’re serious about using social media to power up your business.
This full on social media plan customized for your business is only $495 for small businesses (5 or fewer staff).
It’ll save you at LEAST 50 hours of your time trying to create this yourself. And, that’s if you’re comfortable on social media already and a good researcher. Plus, be honest, when would you have the time to do this or know where to start?
Save yourself hours of time and get started on the right foot.
How much is knowing how to build your business online and start capturing some of that 10 billion worth to you?
“Jennifer has contributed to my success within the social media channels by helping me boost my presence, find connections, and increase engagement. She also proofs my blogs and e-books successfully. She is a reliable, intelligent, and enthusiastic associate. I would recommend Jennifer in a heartbeat to anyone needing to improve their social media tactics and content writing skills.” Paul M. NuSpark Marketing
I am committed to your success so don’t miss out at getting a fully customized social media blueprint for YOUR business.
Are you tired of spinning your wheels not getting anywhere with your social media efforts? Do you know where to start?
You’ll know exactly where you need to be and what you need to be doing there. It’s a clear blueprint.
Are you ready to get started?
P.S. Yes, there’s a bonus! You’ll get two check in’s calls. Once to kick off and again after 3-4 weeks to help you stay on track.
You can ask me questions about what you’re doing and I’ll give you feedback and tips on improving it. (60-minute consultations are usually $150.)
Discover the power of social media for your business! And, make it easy on yourself!
Let’s get started!
